American graphic designer and creator of the I ❤️ NY logo created in 1977.
“If we realize we are all related and we need one another, that would be the best thing that could happen,”
“There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”
“Solving any problem is more important than being right.”
“Certainty is a closing of the mind. To create something new you must have doubt.”
“Fail more often in order to find out what you’re capable of learning.”
“You must embrace failure.”
“All the things you’re not supposed to do at the beginning of your professional life — transgressiveness, arbitrariness and violating expectations — you find more attractive at the end of your professional life.”
“To design is to communicate clearly by whatever means you can control or master.”
“Design is simply planning. My definition of design is this: it is going from an existing position to a preferred one. It’s everything.”
