Art: Success Is About Selling Emotions Not Products
Paintings and Drawings. Perception and Value.
24 early 24 x 24 inches paintings on canvas.
Emotion.
The key to commercial success is no longer solely about selling physical products or services.
Rather, the most effective approach is to tap into the emotions and psychology of people.
The shift reflects a broader trend in marketing and branding.
People are bombarded with overwhelming options for any given product category.
What often distinguishes one offering from another is not just the functional features, but the deeper feelings, experiences, and meanings that a brand can evoke.
Successful artists understand that people don’t just buy things — they buy into ideas, identities, and emotional connections.
Art is not just a physical object, but a vessel for deeper values, aspirations, and experiences.
The most compelling artists are those who can create a compelling narrative and create an emotional bond with their art lovers…
