How Do They Make 3D Billboards?

A Naked-eye 3D Screen.

Regia Marinho
3 min readMay 1, 2022
3D billboard is flashing money above Times Square. Photo: TimeOut New York.

3D Digital billboards work in the same way as other 3D displays.

Two different images are displayed on the screen. These two images are captured from two different perspectives. Then these two images are combined into single footage.

What is a 3D billboard?

3D billboards are a new out-of-home platform that creates a memorable visual experience.

It combines billboard advertising and 3D technology. The result of these billboards is a creative and immersive experience, more engaging than the conventional advertising we are used to.

Are 3D billboards real?

Hyper-realistic 3D billboards have been stunning people on busy streets in South Korea, the US, Japan, China, and more recently the UK.

3D billboards are one of the most striking innovations in modern advertising, but have you ever wondered how they’re made?

Working principle analysis of the naked-eye 3D screen.

How does anamorphic billboard work?

It’s anamorphic. It works via “forced perspective”.

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Regia Marinho

I publish tech, art, food, AI, AR, architecture, interior design, fashion, and photography articles. Ideas to inspire the world through art. @regiaart