Marketing to the Future Art Buyer: Embracing a New Marketing Mindset Today.

Trying a different approach.

Regia Marinho
4 min readMar 27


AI ART 2023 by R Marinho.

With the rise of technology and the internet, customers are becoming more informed, connected, and empowered than ever before.

And, marketers/artists need to adopt a new marketing mindset that focuses on meeting the needs and expectations of these future customers.

One key aspect of this new mindset is understanding that the customer journey is no longer a linear process.

Customers now have access to a wealth of information and resources at their fingertips, and they can easily switch between different channels and touchpoints throughout their buying journey.

This means that marketers need to be able to deliver a consistent and seamless experience across all channels and touchpoints, from social media and email to mobile apps and in-store experiences.

Another important aspect of the new marketing mindset is recognizing that customers are no longer just passive recipients of marketing messages.

Instead, art lovers expect to be engaged in a two-way dialogue with brands, where their feedback and opinions are valued and incorporated into the marketing strategy.

This requires a shift away from traditional “push” marketing tactics towards more personalized and targeted marketing that focuses on building relationships with customers.

The new marketing mindset involves a focus on delivering value and solving problems for customers.

As a result, marketers need to focus on creating products and services that truly meet the needs and desires of their customers, rather than simply trying to sell more products or services.

The new marketing mindset is all about embracing the changing landscape of customer behavior and expectations and adapting marketing strategies accordingly.

By focusing on delivering a seamless, personalized, and value-driven customer experience, marketers can stay ahead of the curve and succeed in the increasingly competitive marketplace of the future.

While digital artists and traditional painters have different approaches and techniques…



Regia Marinho

I write about ideas, technology, the future and inspire the world through art. Artist. Civil engineer.