People Do Not Buy Goods and Services. They Buy Relations, Stories, and Magic.

This quote is often attributed to Seth Godin.

Screenshot from a video of Dries Ketels on YouTube.

“People do not buy goods and services.

They buy relations, stories, and magic.”

This quote, often attributed to marketing guru Seth Godin, succinctly captures the essence of modern marketing and consumer behavior.

It emphasizes the transformation of the business landscape from a transactional model to one driven by emotions and connections.

But not all friends are your buyers. Especially when you sell your artwork.

Oil markers and acrylic on canvas. 24"x 24" inches. 2017. © Regia Marinho.

Let’s explore what this quote means and why it is relevant in today’s business world:

Relationships

In the past, businesses primarily focused on selling products or services.

But, now people seek more than just a transaction.

They desire a relationship with the brands they support.

Building strong and lasting connections with customers is vital.