Viva Magenta, Pantone Color of the Year 2023, and The Arts

Magenta is a versatile, bold, and expressive color.

What is Viva Magenta?

"Pantone’s Color of the Year, Viva Magenta 18–1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative." — Pantone.