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What is a Big Idea and How You Create It
A Big Idea Has to Be Bright.
Ideas happen when you connect two unrelated things, from different areas or thoughts together to make something remarkable.
That is why is very important to have different experiences in education, work situation, careers, live in different cities… sometimes is also important to leave or move from your comfort zone.
What is a big idea?
A “Big Idea” captures audience interest, influences their emotional response, and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels, and audiences.
But sometimes a big idea takes another road and you only know years later on that it was a big idea to move to another city for example.
So, you may need to write down your thoughts, and be able to recognize the best ones to take action.
A creative idea is the result of two or more thoughts, points, moves, and or concepts coming together in the mind in order to create an all-new notion.
A creative idea may become a useful concept for future big ideas.
