What is the Purpose of Memes

It is for social engagement and marketing.

Anyone can change the culture all one needs to do is make a great meme.

• an element of a culture or system of behavior that may be considered to be passed from one individual to another by imitation.
• a humorous image, video, or piece of text, that is copied with slight variations and spread rapidly by internet users.

Go Bananas.

Go Bananas. Digital art by Regia Marinho.

What is a meme?

A piece of media, often humorous, that spreads rapidly through the internet.

A meme is an image or video that represents the thoughts and feelings of a specific audience.

Most memes are photos intended to provoke humor. And there are many viral video memes too.

Memes are a huge social phenomenon and an increasingly important aspect of viral marketing and social engagement.

Is a meme just a picture?

Memes are ideas or concepts that spread from person to person through online sharing.