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Why The Simple Solution is The Easiest Thing to Sell

Show people that your product/solution is effective.

Regia Marinho
4 min readJul 30, 2023

The easiest thing to sell is a simple solution to a problem someone knows they have.

Painting on canvas. 2016. 24 x 24 inches/ 60.96 x 60.96 cm © R. Marinho.

In the world of sales and entrepreneurship, one fundamental truth stands out:

the easiest thing to sell is a simple solution to a problem someone knows they have.

This statement shows the essence of successful marketing and sales strategies, emphasizing the importance of identifying and addressing existing pain points in your target audience.

When a person is aware of a problem they are facing, they actively seek ways to resolve it.

This creates a natural demand for solutions, and as a seller, offering a straightforward answer to their issue can be very effective.

But what makes these simple solutions so irresistible, and how can entrepreneurs capitalize on this concept?

Selling solutions for parties?

AI ART by Midjourney + the author.

This is because people are more likely to buy something that they can see will solve a problem…

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Regia Marinho
Regia Marinho

Written by Regia Marinho

I publish tech, art, food, AI, AR, architecture, interior design, fashion, and photography articles. Ideas to inspire the world through art. @regiaart

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